1. Write for the ear not for the eyes.
2. Keep it simple
3. Grab the attention of the listeners in just 3 seconds.
4. Use sound effects scenery.
5. Identify your sound effects.
6. Avoid annoying sound effects.
7. Use music as a sound effects.
8. Considering using no sound effects at all.
9. Describe the voices that can test command to the audiences.
10. Repeat the name of your brand/client.
11. Avoid using numbers.