GUIDELINES IN RADIO ADVERTISING

1. Write for the ear not for the eyes.

2. Keep it simple

3. Grab the attention of the listeners in just 3 seconds.
4. Use sound effects scenery.

5. Identify your sound effects.

6. Avoid annoying sound effects.

7. Use music as a sound effects.

8. Considering using no sound effects at all.

9. Describe the voices that can test command to the audiences.

10. Repeat the name of your brand/client.

11. Avoid using numbers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s